Indramaya: True Definition of illusion & beauty

Indramaya refers to the word “Indrayani” where “Indra” stands for the king of gods in Hindu mythology, associated with rain, thunder, & divine authority. Where in “Yani” is a feminine suffix that can denote who belongs to or is connected with.

Flowing quietly through the heart of Maharashtra, the Indrayani River is not just a body of water it is a living poem, a vessel of mythology, history, and deep cultural resonance. For centuries, this river has carried more than just currents; it has carried prayers, legends, and echoes of the Bhakti movement. 

Inspiration: Indrayani River

Tucked between the monsoon-drenched Sahyadris of Maharashtra, the Indrayani is not just a river, it is a living myth, a thread of illusion and devotion that quietly weaves through time. Our halter neck silhouette isn't just fashion, it's a spell. We name it Indramaya a union of Indrayani and Maya, the illusion. It’s a tribute to that ancient force in every Indian woman, the ability to be the river and the storm, the giver and the gaze.  

Geographical Flow: Route of the Spirit 

The Indrayani begins her journey in the Kurvande village close to Lonavala in the Sahyadri hills, flowing eastward through Dehu, Alandi, and eventually merging with the Bhima River. Approximately 90 kilometers Though modest in length, every bend in her path touches sacred soil, where saints once walked and the air still hums with devotion.

Her banks are flanked by ancient temples, ghats, and small towns where the rhythm of the river flows into everyday life, from rituals at dawn to folk songs echoing through dusk. During the monsoon, the river swells not just with water, but with renewed energy and mythic power.

River of Saints: Why? 

Why It’s Called the River of Saints. 

1. Sant Tukaram – Dehu
   Born and spiritually active in the town of Dehu, which lies on the banks of the Indrayani, Sant Tukaram composed deeply devotional abhangs (poems) that emphasized bhakti (devotion) over ritualism. He often meditated and sang kirtans on the riverbank, making the waters witness to centuries of spiritual discourse.
   
2. Sant Dnyaneshwar – Alandi
   Further downstream, the town of Alandi is the resting place of Sant Dnyaneshwar, author of the Dnyaneshwari, a revered commentary on the Bhagavad Gita. He is believed to have taken Sanjeevan Samadhi (a state of living meditation) on the banks of this river at the age of 21.
   
3. Spiritual Pilgrimage Path
   Even today, lakhs of Warkaris (devotees) walk in pilgrimage along the Indrayani River as part of the Palkhi tradition, carrying the sacred padukas (sandals) of saints from Dehu and Alandi to Pandharpur. The river is seen not just as water but as a living, breathing presence guiding the faithful.
   
4. Symbol of Bhakti Movement
   Indrayani is more than a geographical feature; it is a river that nourished the roots of the Bhakti Movement in Maharashtra, a stream of thought that emphasized equality, devotion, and inner realization.

Maya: the ultimate illusion crafted on the fabric 

The word "Batik" comes from the Javanese words “amba” (to write) and “titik” (dot), pointing directly to the intricate dot-and-line technique used in the designs.

Batik isn’t just a fabric print, it's a centuries-old art of resistance and ritual, rooted in storytelling and dyed in layers of symbolism. Originating in Indonesia, particularly on the island of Java, Batik is now celebrated across South and Southeast Asia, including regions of India like Gujarat, Rajasthan, & Madhya Pradesh, where it evolved into its own distinctive styles.

Its earliest traces date back to over 2,000 years, with wax-resist dyeing seen in Egypt, but it was in Indonesia that Batik matured into a cultural emblem once even restricted to royalty.

How Batik is Made: The Art of Wax & Dye

1. Designing the Motif: Often inspired by nature flowers, birds, waves, and cosmic patterns the design is sketched on cotton or silk.
2. Wax Application: A pen-like tool called a “tjanting” or a block is used to draw with hot beeswax over areas that should resist dye.
   
3. Dyeing: The fabric is then dyed. The wax-covered areas remain undyed.
   
4. Repeat Process: For multi-colored designs, the process of waxing and dyeing is repeated with different shades.
5. Wax Removal: Finally, the fabric is boiled or scraped to remove the wax revealing a crackled, organic design unique to Batik.
   

As you can see our Indramaya Beauty & illusion - Halter Neck Short Kurti Top carries the rhythm of rivers and the calm of the sea. Inspired by the Indrayani River, Dot-and-line art whose waters have witnessed centuries of devotion and poetry, the geometric and symmetrical motifs are hand-stamped using traditional wooden blocks, reflecting centuries-old Indian textile craftsmanship.

Batik has made a massive comeback in fashion, interiors, and slow fashion movements. Its handmade nature, cultural depth, and rich textures appeal to Gen Z and conscious consumers alike.

From ancient temples in Java to trendy boho fits on the streets of Mumbai, batik remains a living art, always evolving, yet deeply rooted in tradition.